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U-Pull-&-Pay + Leap Group: The Brand Strategy Behind “Keep The Drive Alive”
U-Pull-&-Pay is an automotive junkyard with 12 locations across the United States. They came to Leap Group with a modest market research project.
Our Ph.D.-led team of market researchers uncovered a treasure trove of human insights practically begging for a brand strategy. We discovered opportunities for UPAP to stand out in their market and make emotional connections with customers.
We gave this underdog of a junkyard a strong communication strategy powered by brand planning, strategy, analytics and creative - all brought to life in a national video, print, outdoor, digital, and social campaign “Keep The Drive Alive.”
While refreshing UPAP's look, we transformed their website into a one-stop content resource for the audience to boost brand affinity. We fine-tuned their VIP club to reward UPAP brand loyalists. To boost a recruitment campaign, we produced some UPAP swag.
We took U-Pull-&-Pay from zero to 60. Don’t believe us? Check out the results for yourself.
Visit U-Pull-&-Pay’s website: www.upullandpay.com/
Learn more about Leap Group: leapgroupnetwork.com/
Переглядів: 61

Відео

Logic + Magic: The Connection Issue | Building Connection with Consumers
Переглядів 147Рік тому
Humans are wired to connect. We need to be seen, heard, and accepted by others. So, it's not surprising to hear that 64% of consumers want to feel connected to the brands they use and love. ...But how do marketers create authentic, human connections in an increasingly digital world? They dive into the latest Logic Magic magazine, "The Connection Issue" by @Leapagency group. In this issue, you’l...
Armstrong Radio Ad
Переглядів 1752 роки тому
Armstrong Radio Ad
La Preferida Recart Packaging
Переглядів 602 роки тому
See the product launch video LEAP Spark, a full-service production agency, created for La Preferida.
Lunazul Brand Video :30 Second
Переглядів 642 роки тому
Lunazul video produced by LEAP Spark
Celebrate #NationalDarkChocolateDay with Endangered Species Chocolate
Переглядів 472 роки тому
🍫Feel good and do good this #NationalDarkChocolateDay by picking up a bar from Endangered Species Chocolate.⁣ ⁣ Not only does Dark Chocolate have restorative health benefits like improving blood flow and lowering blood pressure, but it can also help support endangered animal species. In fact, ESC has donated over $2.6 million to charity partners who focus on wildlife conservation.⁣ ⁣ So now tha...
Atlas Bravo Poster
Переглядів 622 роки тому
Screenprinted poster designed by LEAP Agency for client Atlas Van Lines
Stori: Retail Collection Launch Video
Переглядів 902 роки тому
LEAP Spark helped Stori produce video to release their latest clothing collection, or chapter.
Stori: Retail Collection Launch Video
Переглядів 942 роки тому
LEAP Spark helped Stori produce video to release their latest clothing collection, or chapter.
Lunazul: Chef Series | Lunazul Reposado
Переглядів 2132 роки тому
Online video spot for Chef-made recipes using Lunazul Resposado created by LEAP Agency for Lunazul.
Lunazul: Chef Series | Lunazul Añejo
Переглядів 1102 роки тому
Online video spot for Chef-made recipes using Lunazul Lunazul Añejo created by LEAP Agency for Lunazul.
Lunazul: Chef Series | Lunazul Blanco
Переглядів 882 роки тому
Online video spot featuring recipes using Lunazul Blanco created by LEAP Agency for Lunazul.
U Pull & Pay: Repair Your Wallet | 30 Second Video
Переглядів 1052 роки тому
"Repair Your Wallet" spot created for U Pull & Pay by LEAP Agency, part of LEAP Group.
U Pull & Pay: Salvage The Holidays | 30 Second Video
Переглядів 602 роки тому
"Salvage The Holidays" spot created for U Pull & Pay by LEAP Agency, part of LEAP Group.
U Pull & Pay: All In Your Hands | 60 Second Video
Переглядів 662 роки тому
"All In Your Hands" spot created for U Pull & Pay by LEAP Agency, part of LEAP Group.
Tony Dungy - Russell Athletic
Переглядів 393 роки тому
Tony Dungy - Russell Athletic
Russell Athletic Together We "R"
Переглядів 1103 роки тому
Russell Athletic Together We "R"
LEAP Panel About Video
Переглядів 1663 роки тому
LEAP Panel About Video
Alan Gilleo, LEAP Group CMO, Explainer Video
Переглядів 3643 роки тому
Alan Gilleo, LEAP Group CMO, Explainer Video
LEAP Agency Healthcare Reel
Переглядів 2193 роки тому
LEAP Agency Healthcare Reel
Mentos - The Gift - Social Media Video
Переглядів 1083 роки тому
Mentos - The Gift - Social Media Video
Rum & Joke - Admiral Nelson's Premium Spiced Rum Social Campaign
Переглядів 1803 роки тому
Rum & Joke - Admiral Nelson's Premium Spiced Rum Social Campaign
Mentos + Leap Frame Behind The Scenes
Переглядів 873 роки тому
Mentos Leap Frame Behind The Scenes
John Frieda Frizz Ease
Переглядів 2433 роки тому
John Frieda Frizz Ease
BTS: WeThrive Shoot
Переглядів 334 роки тому
BTS: WeThrive Shoot
Lunazul 15-sec TV Ad
Переглядів 3,9 тис.4 роки тому
Lunazul 15-sec TV Ad
Brand Essence | Lunazul Tequila
Переглядів 1,8 тис.4 роки тому
Brand Essence | Lunazul Tequila
Brand Trailer | Grainwell
Переглядів 2584 роки тому
Brand Trailer | Grainwell
Lunazul Tequila Brand Refresh
Переглядів 7624 роки тому
Lunazul Tequila Brand Refresh
Miller Coors - 12 oz. of time
Переглядів 1524 роки тому
Miller Coors - 12 oz. of time

КОМЕНТАРІ

  • @Oishy-rc2bf
    @Oishy-rc2bf 10 днів тому

    that's one good script writing!!

  • @Ashneetkamboj01
    @Ashneetkamboj01 Рік тому

    Nice

  • @kribstermedia
    @kribstermedia Рік тому

    And that's a good planned production!

  • @cmdrflint9115
    @cmdrflint9115 Рік тому

    Made using modern methods (autoclaves & roller mills) but still an absolutely beautiful tequila!

  • @_EL_TEQUILAZO
    @_EL_TEQUILAZO Рік тому

    Just review this tequila and we enjoyed it

  • @basherbiplob2200
    @basherbiplob2200 2 роки тому

    I am sharing an important point with you, it will be of great benefit to you ua-cam.com/channels/KhcnRShk4LZ9H5CGXzOLUA.htmlvideos?sub_confirmation=1

  • @Czardina
    @Czardina 2 роки тому

    Lunazul is quite the amazing line of tequila. Flavor and nose are what you would expect from a top of the line brand. My go to tequila for sure

  • @Deeliteful
    @Deeliteful 3 роки тому

    Love this song

  • @zacharys8090
    @zacharys8090 3 роки тому

    I subscribed and hit that notification button, even though I work here. We do so much great work, it's hard to keep up. ;)

  • @smsworld5182
    @smsworld5182 3 роки тому

    If you’ve started a new business or running a business already, Branded SMS Marketing is highly recommended for you. Contact us for more information. www.flickr.com/photos/191146258@N05/50640076713/

  • @voltairepabustan
    @voltairepabustan 3 роки тому

    Thank you for your great content!

  • @rahulsharma9214
    @rahulsharma9214 3 роки тому

    The World's First Ever Video Builder Focused 100% On Agencies Only! Free 🍌🍒🍓🍅jvz4.com/c/1675663/356841

  • @francesjneff2373
    @francesjneff2373 3 роки тому

    Promoting is a state of correspondence. Like each sort of verbal trade, it has numerous exceptional results and these results are frequently connected with each other. The message in a business, independent of how solid and influential, will haven't any impact if the supporter doesn't see the business or focus on it. One helpful system for data those numerous results and their interrelationships is known as the progression of results adaptation. The pecking order of impacts model recognizes exceptional reaches in the specialized strategy. Amazing correspondence should start by getting the consideration of the client. At that point, the customer should framework the records conveyed in the business. Such preparing of data might be went with the guide of an assessment of the measurements, the gracefully of the records, and at last the allure of any moves suggested with the guide of the discussion. This assessment strategy may furthermore, in flip, give upward push to the arrangement of mentalities, the improvement of aims for predetermination development, and, at long last, an activity. Outstanding attributes of a commercial have results at unmistakable focuses in this pecking order. The Adpoint GmbH is a Google Ads agency. We bring digital advertising to the point. Our team consists exclusively of Google AdWords experts. We create campaigns every day and win the battle for the customer or the song. Certified Google AdWords experts work for us. We serve small but also very large and well-known companies such as publishing houses or corporations. HERE YOUR GET>>>> www.adpoint.de/adwords-agentur/

  • @koumuntei
    @koumuntei 4 роки тому

    I don’t know who created the music for this ad, but whoever it is needs to create an album. I don’t think I’ve ever jammed out to a UA-cam ad before now.

  • @a_breezy_89
    @a_breezy_89 4 роки тому

    Getting away with murder by Artist (Papa Roach)

  • @RahulPanickerisanonymousnomore
    @RahulPanickerisanonymousnomore 4 роки тому

    Engati’s Bot answers roughly 55% of all questions. Take a look at how customer Support chatbots can improve your service experience, case studies of self-service bots that will inspire you to create your own. Build your bot using these templates from the best chatbot platform s.engati.com/1qk

  • @jin8673ify
    @jin8673ify 4 роки тому

    자막을 한글로 넣어주세요

  • @luis55e37
    @luis55e37 5 років тому

    Hi, can I know the name of the song

  • @darrenwatkins4490
    @darrenwatkins4490 6 років тому

    Need a crack to make money on the web. I want to tell you a secret there's a site where there are plenty of working methods. Just go to google and type: "TheMakeMoneyOnlinePro".

  • @sambatiesto4407
    @sambatiesto4407 6 років тому

    Great job! Check out my jingles please, (only 2 demos here) ; I can write you jingles :) Maserati Ghibli: ua-cam.com/video/nHZh8mC5DhE/v-deo.html Refan Gold: ua-cam.com/video/fbRjP3mod34/v-deo.html

  • @unsignedhub
    @unsignedhub 7 років тому

    Awesome!!!

  • @nicobarbaros2327
    @nicobarbaros2327 7 років тому

    Loving this

  • @AutumnLittleRain
    @AutumnLittleRain 9 років тому

    First!

  • @TheHipHopDanceConservatory
    @TheHipHopDanceConservatory 9 років тому

    Nice! :-)